Terry Fox -
Branding & Guidelines
Terry Fox started a marathon against cancer. Together, we can finish it.
The “FINISH IT” campaign for the Terry Fox Foundation, built around our iconic Canadian hero and a refreshed brand identity, extended across the Terry Fox Research Institute, Terry Fox brand, and Marathon of Hope.
My role as the brand designer involved work on the refreshed visual identity, developing accessible colors, updated guidelines, and a full logo suite. I extended the brand across OOH and TSA rollouts and designed the recreation of Terry’s iconic run shirt featured in the video.
5 CLIO Awards 2025
GOLD, 3X SILVER, BRONZE
Project:
Terry Fox Foundation, "Finish It" Campaign
Category:
Film Craft (Music), Film Craft, Casting / Performance, Cinematography & VFX, Film (61 seconds to 5 minutes)
Agency:
Diamond Integrated Marketing
“It’s got to keep going without me.”
-Terry Fox
Team:
Josh Diamond, David Diamond, Peter Ignazi, Lori Davison, Jordan Cohen, Mark Holden, Rebecca Flaman, Erin Banting, Mark Graham, Larissa Varga, Evelyn Wong
Partners:
Production: Scouts Honour Inc.
Director: Mark Zibert
Editorial: Nimiopere Film Editorial + Graham Chisholm
VFX, Online: Tantrum Studio + Dominik Bochenski
Colour: Alter Ego + Wade Odlum
Audio: Walker + Stephanie Pigott
PR: Agnostic