entrepid group -
Branding & Guidelines
A brand merger between three commercial real estate companies (ENCOR, Landmark and Proveras) provided an opportunity to deliver a unique branding & brand guide to help the clients envision the exciting future together ahead. As lead designer, to help this unification stand out amongst competitors (Transwestern, Sior, JLL, CRBE, etc and their own brands), we’ve designed a modern and sophisticated monochrome brand to represent this bold, curious, professional and fearless brand merger; evoking the intrepid explorer.
The chosen final branding uses an oval shape to exhibit it’s overarching, larger portfolio service, connecting brands while providing services in a cyclic ecosystem, working together as a growing team. It’s elegant minimalism evokes it’s intimate & customized appeal. It’s stamp motif is proudly displayed as a sign of trust and personalization (ex. essential when handling large investments). The open space in the motif displays authenticity & transparency, perfectly paired with a uniquely human and tasteful typography choice.
