Pizza Hut – Triple Treat Box

To assist in the revamped temporary launch, we designed a retro inspired box wrap that holds three pizzas for our primary 18-25 y/o consumer. Focusing on craveable, energetic visuals – our focus was using nostalgic forms to appeal to the younger audiences through trends in contemporary culture, while embracing the young, middle and late generations of the buffet’s golden days. To modernize the brand through nostalgia. The solution: mimicking the absurdly thick sleeve through the loud & bold application of graphic branding.