Lady Elkie – Branding

Tasked with branding an elegant yacht in a simplistic, casual and preppy (think: polo’s, Ralph Lauren) aesthetic, a soft grotesque font alludes the bold, confident and smooth tones – perfectly paired with a velvety deep ocean green, reflective of the rich, deep Florida waters.

The branding included lifestyle embroided merch: de-bossed boat key fobs on smooth fine calf leather and classic white cap.