Sinai Health – Hot & Bothered

“Menopause is a significant life change for half the population, with symptoms that can impact all aspects of a woman’s life. Yet, it continues to be shrouded in shame and stigma. The Hot and Bothered campaign is meant to recognize and validate the experience of so many women, helping to drive conversations, reduce stigma and encourage action.”
-thestar.com

Launched on World Menopause Day, we executed hundreds of TSA / OOH across the GTA and Toronto to support the campaign and raise awareness.